Storytelling to create effective content

By | 2018-05-02T23:07:55+00:00 April 19th, 2018|Business Communication|

Storytelling to create effective content Storytelling is an engaging way to explain your organisation's message or values.  The story can be the central element in a content marketing strategy.  The story needs to be strategic in its design and usage to be effective and contain the following effective characteristics. Characters consistent with your brand Firstly, [...]

Public Speaking Fears

By | 2018-07-26T11:29:20+00:00 October 11th, 2016|Business Communication, Public Speaking Tips|

Audiences are not seeking perfection from a speaker but are seeking a speaker who is authentic, is real, has conviction and enthusiasm   Too often we waste so much energy worrying about the what-ifs, these negative thoughts create a negative physiological and psychological effect on our bodies, that equals nerves and stress. Public speaking fears. What if I forget my speech? What if [...]

University Scholarship

By | 2018-07-26T11:37:04+00:00 May 2nd, 2016|Business Communication, Public Speaking Tips|

With today's high cost of tertiary education,  a university scholarship is highly sought after.  The way you communicate can rank your application above the others.  Your ability to communicate with confidence, to articulate your unique qualities, what you will do with the academic opportunity of a scholarship and explaining the value and purpose of [...]

Spoken Word Marketing

By | 2016-04-25T11:30:04+00:00 April 25th, 2016|Business Communication, Public Speaking Tips|

Supercharge your marketing with Spoken Word Marketing Techniques Spoken word marketing is a powerful, and direct way to develop a connection, relationship and trust with your customers. Put quite simply what we say and how we say it has the potential to build or destroy trust in your brand. Every opportunity we have to [...]

Humour makes presentations great – Visit the Melbourne International Comedy Festival

By | 2017-05-19T00:20:06+00:00 March 22nd, 2016|Business Communication, Public Speaking Tips|

With the 2016 Melbourne International Comedy Festival upon us, most of us will be catching at least one show.  It's a feast of humour and great opportunity to hear from the masters in their craft. Why are we drawn to comedy?  It makes us feel good and forget the stresses of everyday life.  Comedy/humour in presentations [...]

Speaking coach saves audience from being bored to death

By | 2017-05-19T00:20:06+00:00 February 17th, 2016|Business Communication, Public Speaking Tips|

Have you ever been to a boring presentation?  Have you ever given a boring presentation?  The basic skills of giving a great presentation are not rocket science, so why do we still have to endure boring presentations?  Public Speaking is one of those skills that require confidence, opportunity with practice, and feedback. Honest feedback not [...]