Business Communication

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5 Benefits of Alumni Business Networks

Good networking skills create good business networks Marcellin College in Bullen Victoria is proactive in fostering community and alumni involvement to support current and past students. Recently I facilitated a Networking Skills session for the Marcellin Foundation Business Network.  In my workshop on fine tuning networking skills and how to master the 45-second pitch, participants learned [...]

Global fundraising awareness challenge

A global team fundraising challenge - London - Concept Pitch for NGO WaterAid This year I was invited to work in London on a global team campaign pitch project for WaterAid, a Not for profit humanitarian organisation.  Coming from Australia where WaterAid's fundraising efforts are relatively unknown, with limited knowledge, it was a privilege to learn [...]

5 things communication professionals do to grow organisations

How do you describe the communication function in an organisation? Defining the role of a communication professional, how they contribute to the growth of an organisation can be difficult to explain.  Some people call it PR, communication, corporate affairs, community engagement or marketing. If asked to explain how does communication differs from marketing it [...]

Identity Orientation in Social Media

Identity Orientation in Social Media Strategy In our lives how we look, what we say, what we do, shapes the perception of our identity in the eyes of others.  Social media provides a digital platform where we can control how we look, what we say and do, to frame our identity in the [...]

Content Marketing

What is content marketing? Content marketing can provide an effective low-cost way to promote an organisation. Adding quality content to a website that adds value, informs and is interesting, material that the audience wants to read, is the foundation of content marketing.  Traditional advertising can be expensive and obvious, in most cases, audiences [...]

By |2018-05-02T23:06:10+00:00April 22nd, 2018|Business Communication|0 Comments

Storytelling to create effective content

Storytelling to create effective content Storytelling is an engaging way to explain your organisation's message or values.  The story can be the central element in a content marketing strategy.  The story needs to be strategic in its design and usage to be effective and contain the following effective characteristics. Characters consistent with your brand Firstly, [...]

By |2018-05-02T23:07:55+00:00April 19th, 2018|Business Communication|0 Comments