Strategic Communication

/Strategic Communication
Strategic Communication 2018-07-23T12:16:02+00:00

Communication Planning

Elaine Doyle the Communication Specialist will create messaging that reaches your clients, builds relationships and builds your brand.

A consultancy service is available for brand launches, brand building, product or service campaigns, community engagement, crisis management.  Elaine will create an integrated mix of media and select channels that will reach your target audience to deliver your message.  Elaine will help you reach your business goals using a smart and target mix of digital and/or print, social, web, paid, owned and earned media, events, speech writing, media training.

The Planning Process

The Communication Plan

  1. Initial Consultation
  2. Situation Analysis Research
  3. Define Organisation Goals
  4. Set Objectives
  5. Target Audiences
  6. Create Messaging
  7. Choose Pathways
  8. Choose Tactics
  9. Implementation Strategy – plan & costings
  10. Evaluation Methods

Integrated Communication Plan

  • market research – segmentation – strategies
  • advertising – paid – owned – earnt
  • social media strategies – influencers
  • events – promotion – planning
  • launches – PR
  • speeches writing – speaking coaching
  • media training – coaching
  • web copy – imagery – storytelling
  • brand consistency
  • brochures – flyers – banners
  • newsletters – reports – letters