Communication Planning
Elaine Doyle, Communication Specialist has extensive experience in creating messaging that reaches clients, builds relationships and builds brands.
Successful brand building, launches, product or service campaigns, community engagement or crisis management starts with a well devised strategic communications plan.
An integrated approach, using a mix of media channels, specficially chosen to target audiences should be used to deliver your message. Plans may include a smart and targeted mix of digital and/or print, social, web, paid, owned and earned media, events, speech writing and media training.
The Planning Process
The Communication Plan
- Initial Consultation
- Situation Analysis Research
- Define Organisation Goals
- Set Objectives
- Target Audiences
- Create Messaging
- Choose Pathways
- Choose Tactics
- Implementation Strategy – plan & costings
- Evaluation Methods
Integrated Communication Plan
- Market research – segmentation – strategies
- Advertising – paid – owned – earnt
- Social media strategies – influencers
- Events – promotion – planning
- Launches – PR
- Speeches writing – speaking coaching
- Media training – coaching
- Web copy – imagery – storytelling
- Brand consistency
- Brochures – flyers – banners
- Newsletters – reports – letters