My learning I take into business is to find a mentor that has rode the highs and lows too, learn and be inspired by them.
Sure your speech has to be good….real good! But your delivery has to be believable, authentic.
So to is your Business communications presentations or speeches if people are going to hand over their hard earned money you need to be:
- Authentic, believable.
- You need to ask for feedback, advice along the way, you only have one perspective on what you are doing.
- You can’t do it alone.
Trends come and go in this contest. Some years the oratory style wins and other years a downright performance wins. But at the top level lets face it, they are all great speakers and it might sound cliche but yes they are all winners. It’s a treacherous journey, ups and downs, some experienced judges who are excellent at analysing speeches and some that are persuaded by the most pathetic cheap tricks.
What I have learnt along the way through my experience of contests and finals (22 1st place), speaking to other brilliant and successful speakers, to those who did win and those who should of won, is that true belief in oneself is the only thing that really matters. Write and deliver your speech on a topic you love, not that you think will win, that comes from the heart, the believe and love of the topic will transform this into a winning speech and you will sail through this torturous journey with dignity and respect.
So to with your business communications be true to yourself, speak about what you love in your product or service, why you work in this job, amazing success stories of your clients. Each time you do this you are re-enforcing a positive, authentic real experience to share not a rehearsed, one size fits all sales method that is obvious and overdone and will turn your clients off.